UHDFC
New Emblem for Succeeding Dynasty
Project Owner
ULSAN HD FC
Date
2023. 12
Form & Funtion has renewed its emblem to commemorate Ulsan HD FC's four-time K-League championship. The new tiger design, which reinterprets HD contemporary new C.I. design in the form of triangles and diagonal lines to create sleeker and more aggressive images. It reflects the value that Ulsan HDFC has pursued through aggressive football, "football that gives joy and emotion to fans."
Form & Function은 울산 HD FC의 K리그 4회 우승을 기념해 엠블럼을 새롭게 선보였습니다. HD현대의 새로운 CI를 삼각형과 대각선 모티프로 재해석한 호랑이 디자인은 한층 날렵하고 공격적인 인상을 주며, 공격 축구로 팬들에게 기쁨과 감동을 전해 온 울산 HD FC의 가치를 담고 있습니다.
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울산 HD FC의 디자인 시스템은 구단 역사와 함께해 온 호랑이 디자인, HD현대 신규 CI에서 착안한 삼각형 대각선 형태, 그리고 방패형 엠블럼을 모티프로 삼아, 울산 HD FC가 팬들에게 선사하고자 하는 축구의 가치를 시각적으로 구현합니다.
Ulsan HD FC's design system uses the tiger design that has been with the club's history, the triangle-shaped oblique shape inspired by HD Hyundai's new C.I. design, and the shield-shaped emblem as motifs to express the football that Ulsan HD FC wants to offer to its fans.
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UHDFC
Workscope
Brand Identity, Brand Design System
Branding
form & function
Creative Director
Chung Jinsuh, Park Juyoung
Brand Design
Hwangbo Sanghyun, Lee Dahee
Motion Graphic
Hwangbo Sanghyun
Project Owner
ULSAN HD FC
